Understanding Entrepreneur Personality



Cognitive Functions

Based upon the Jungian personality theory, the test suggests that personality is composed of a number of different cognitive functions. These functions can be focused primarily outward (extraverted) or inward (introverted). Each of these functions relate to how people perceive the world and make decisions.

The dominant function is the most prominent aspect of personality, while the auxiliary function plays a supporting role. The tertiary function has a weaker influence, but can become more apparent when a person is under stress. The inferior function is primarily unconscious and is often a point of weakness.

Developing this aspect can help people form a more balanced personality.

Inferior: Extraverted Sensing

  • Because they are so focused on the present world, They tend to be realists. They are interested in the sights, sounds, and experiences that are going on immediately around them, and they have little use for daydreams or flights of fancy.
  • As sensors, people with this personality type want to touch, feel, hear, taste and see anything and everything that might possibly draw their interest. When learning about something new, its not just enough to read about it in a textbook or listen to a lecture – they want to experience it for themselves.
  • They also have lots of energy, so they can become bored in situations that are tedious or in learning situations that involve a great deal of theoretical information. They are the quintessential "doers" – they get straight to work and are willing to take risks in order to get the job done.

Inferior: Introverted Thinking

  • When making judgments about the world, They focus inwardly where they process information in a logical and rational way. Because this side of personality is introverted, it is something that people may not immediately notice.
  • This inner sense of control gives them a great deal of self-discipline. They are skilled at working independently and can be very goal-directed when they want to achieve an objective.
  • They have excellent observational skills, noticing things that others may overlook. As they take in information, they then apply their sense of logic to look for practical and immediately applicable solutions.

Inferior: Extraverted Feeling

  • This function focuses on creating social harmony and relationships with others. While emotions are not an ESTPs strongest suit, they do have a great need for social engagement. They enjoy being at the center of attention and are good at establishing a friendly rapport with other people.
  • While they are social, They are sometimes less comfortable sharing their opinions and judgments with others. Rather than rock the boat, they are more focused on pleasing others and maintaining harmony. They may overlook their own needs at times to ensure that other people are happy.

Inferior: Introverted Intuition

  • This aspect of personality focuses on looking at information in order to see patterns and develop a "gut feeling" about situations.
  • This aspect of personality allows them to gain impressions of incoming data and develop a sense of the future. They may look for connections that will allow them to gain a sense of what to expect will happen next.
  • Intuition is not an ESTPs strong suit, but they will sometimes develop strong gut reactions to a situation that may actually be completely inaccurate. Because of this, they may feel that they do not have good instincts.


In case of Personal Relationship

  • As extroverts, They gain energy from being around other people.
  • In social settings, people with this personality type are seen as fun, friendly and charming.
  • According to Keirsey, people with this personality type are particularly skilled at influencing people.
  • They are not only great at interacting with other people, they have a natural ability to perceive and interpret nonverbal communication.
  • Thanks to these abilities, They tend to do very well in careers that involve sales and marketing.

Friendship Tips

  • They have an inexhaustible thirst for adventure.
  • You can be a good friend by always being ready to head out for a new experience, or even by coming up with plans that offer excitement, novelty, and challenge.

Parental Tips

  • ESTP children can be adventurous and independent, which is why parents need to boundaries and ensure that fair, consistent discipline is used.
  • Kids with this type of personality needs lots of hand-on activities to keep them busy, but they may struggle in classroom settings where they quickly grow weary of routines.

Relationship Tips

  • They are exciting and fun-loving, but they can grow bored with routines quickly.
  • They do not enjoy long, philosophical discussions but like to keep the conversation flowing as they talk about shared interests and passions.
  • Be aware that your partner prefers to take things day by day, may struggle with making long-term commitments, and has a hard time making plans for the future.

If they are into you

  • They’ll do their best to impress you – without making it super obvious that they’re trying to impress you, of course.
  • They might put extra effort into their appearance, pick up the tab whenever you’re out together, or tell you all about the supercool thing they did last weekend.


  • Energetic and active
  • Avoids emotional or serious talks
  • Hedonistic and flirtatious
  • Loves to be fun and silly
  • Speaks freely and can be blunt
  • Athletic and highly coordinated
  • Loves to take risks
  • Adventurous
  • Focused on the moment


  • Gregarious, funny, and energetic
  • Influential and persuasive
  • Action-oriented
  • Adaptable and resourceful
  • Observant


  • Impulsive
  • Competitive
  • Dramatic at times
  • Easily bored
  • Insensitive

Favourable Hobby to be adopted

Host a video cocktail party

Have a video cocktail party once a week, or every other week if you prefer. Challenge the attendees to put effort into choosing their clothes, their food, their drinks.

Career Paths

  • People with an ESTP personality type feel energized when they interact with a wide variety of people, so they do best in jobs that involve working with others.
  • They strongly dislike routine and monotony, so fast-paced jobs are ideal.
  • They have several different personality characteristics that make them well-suited for certain careers.
  • As mentioned previously, because they are so observant and have such strong people skills, ESPTs make great salespeople.
  • Because they are action-oriented and resourceful, they are great in first-responder positions that require fast-thinking and quick responses such as emergency medical personnel and police officers.

Popular Careers

  • Sales agent
  • Marketer
  • Entrepreneur
  • Police officers
  • Detectives
  • Computer support technician
  • Paramedic

Some Famous Personalities

  • Evel Knievel
  • Madonna
  • Donald Trump
  • Bruce Willis